This is one of the last project I worked on before leaving JCDecaux Airport. The Power of Influence campaign was a research project that was taken to market by the marketing team. The campaign involved an event with prezi presentation, a video and hard-back book. Here you see the invitation part of the campaign. The concept spawned from the idea that when a butterfly flaps its wings in China you can feel the reverberations in London. This idea became our ‘Dandelion’ concept. A member of the public see’s an advert in London Heathrow, they are travelling to a destination of a conference. This advert influences them to either shop, tell their colleagues etc and so the word spreads creating the Power of Influence. I wanted to show the dandelion in its simplest form and before it had spread showing that the airport is the first stop of your journey. Everything then went from there and the typography was key to big stand-out information. See the link here to read more.