Knight Frank were offered a chance to incude an advert on the back of the newly printed ‘Media Tech’ publication. This was a magazine coming from a digital background to a printed one. After receiving the copy, I suggested a few tweaks that would make it seem more email-like. The email concept was born and it resonated with the audience’s of both the magazine and the Knight Frank readers. I kept it simple, and made it look like a computer screen with the ‘To’ and ‘From’ and then the rest of the email being the copy. It was received well by all and Media Tech continue to allow Knight Frank an advert each month.