My personal trainer wanted to start his own business. He engaged me to come up with a name and brand his new venture. After many options of name were shortlisted and scrapped, we ended up with ‘Get on Trak’, this name was all about the process of getting fit and healthy. It wasn’t just about becoming a gym bunny but developing a new way of life for you. I created his logo, stationery and website. Next is a line of clothing for him to wear and eventually sell.